OUR MISSION

Bedtime routines are essential moments of self-care and it's important for us to support you during every aspect of it. By providing you PJ's where comfort meets cuteness and by helping you in your self-discovery journey. We are not selling you any dreams here. Our PJ's won't make you find your truest self instantly, but we go the extra mile to provide you with content and ressources to achieve that goal.

NOUMIE is a lot more than PJ's, it's a lifestyle. 

OUR MAIN VALUES

WHAT MAKES US DIFFERENT FROM OTHERS

  • COMFORT

    As a sleepwear company, we prioritize your comfort during those precious moments of rest. That's why we carefully select soft and breathable fabrics that provide a pleasant and cozy feeling against the skin for night and bedtime. We understand the importance of restful sleep for overall health and happiness. Our commitment to use the right materials is to keep you comfortable throughout the night, helping you wake up refreshed and ready to take on the day.

  • TRENDY

    We truly believe that feeling good about yourself shouldn't be limited to daytime. Enjoy looking and feeling cute for a little night in with your girls or even when no one is watching. We also understand that bedtime routines are essential moments of self-care. We want to make sure you embrace them with a sense of joy and confidence. Our trendy PJ's are not only perfect for a good night of sleep, but also for reading a good book at night or having a relaxing morning with your favorite cup of coffee. Feeling cute and comfortable is something you deserve every day, no matter the time.

  • SELF-GROWTH COMMUNITY

    We really believe that each individual possesses the innate ability to unleash their full potential and lead a fulfilling life. We know it's a lot easier said than done. That's why we want to provide sources of inspiration, ressources, guidance and support for our community. Navigating the path of self-discovery and personal development as it can be quite hard, especially if you are doing it alone. With this community, you know you will always be part of something bigger than you when you feel alone. We promise to be the besties that are always there, whenever you need it. Together, let's create a community where we celebrate each other's successes, lift each other up during challenges and inspire one another to live our lives to the fullest.

NON NEGOCIABLE VALUES

WHAT WE THINK EVERY BRAND OF OUR GENERATION MUST HAVE

  • INCLUSIVITY & DIVERSITY

    Of course we are inclusive with our sizing by offering PJ's in sizes form XS to XXL. For us, being inclusive is about promoting and embracing diversity, equality, and respect for all individuals. It involves creating an environment where everyone feels welcome, valued, and empowered.

  • SUSTAINABILITY

    At NOUMIE, we only use 100% biodegradable and 100% compostable packaging. This is a non negociable value nowadays. We will always be mindfull of this whenever we have to take a decision. 

  • LOCAL

    PJ's that are 100% designed in Montreal. Choosing to support local businesses isn't just a hug for your community, it's a warm embrace for the environment and a sprinkle of stardust for your local economy.

A NOTE FROM THE OWNER

Hi sweetheart,

I've always wanted to start my own brand since I'm a little kiddo. My dad has is own company and he has always been a huge model for me. Entrepreneurship has always been in the back of my mind. When I started university, I was pretty lost - should I dive headfirst into the wild seas of entrepreneurship or ride my way in marketing? The answer was easy as I got scared AF on top of my 21 yo. I took the easy ride while working for a corporate company. With a step back, I wouldn't change anything about it. I'm really grateful about this experience as I saw how things were working in the real world. Now that I have a background in retail and marketing, I am positively bursting with excitement to leap into this exciting adventure.

And then, you'd probably ask me, why PJ's? They're just sooo important in my life. I love being in PJ's during those slow mornings and little night time routine. Don't get me wrong, I'm also jumping in it as soon as I get home from work or from a busy day. But here's the thing that puzzled me : why can't feeling cute be a priority during those moments? We doll up for the world, so why not dazzle for ourselves? All I ever wanted was a set of adorable PJ's that require no effort to look simply cute while being comfy.

It's also really important for me to offer more than PJ's. It's a lifestyle and I want to support this community with a lot of self-awarness messages, books, podcasts and more to help women find their trueselves. I believe this is the foundation of everything and let's face it : we're not always fully equipped to navigate the journey of self-discovery solo. Figuring out what truly sparks our passion, defining our boundaries and recognizing our worth—these are the pieces of who we are. For me, slow morning and selfcare at night are really tied to these moments of reflection. I want to help you on your self-growth journey while you are wearing your Noumie PJ's. We're all walking this journey and a sense of togetherness can make the difference.

Looking forward to share more of these precious moments by your side.

With love,
Noémie